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AGENTS

Agents, with a clear job

The agents I use for research, content, delivery and Amazon operations. Each has a defined job. I stay responsible for the decisions.

Different jobs. Clear responsibilities.

These profiles describe what each agent helps with. The prompts, methods and working setup behind them are part of the service.

Work coordination

Dexter

Keeps priorities, ownership and next steps clear across ongoing work. Helps turn a busy task list into a view you can act on.

Useful for

  • Priorities and next steps
  • Dependencies and follow-through
  • A clear view of progress

Human responsibility

I set the priorities and approve consequential decisions.

Knowledge and research

Second Brain

Helps find, connect and develop useful knowledge from what I have already learned. Brings relevant context back into the work.

Useful for

  • Finding useful knowledge
  • Connecting related ideas
  • Developing research and notes

Human responsibility

Saved knowledge is checked for relevance. It is not assumed to describe the current state.

Search and content

AEO/SEO Bot

Helps develop and review content for search engines and AI answers. Makes content opportunities and draft quality easier to assess.

Useful for

  • Content opportunities
  • Search and answer visibility
  • Draft content review

Human responsibility

Content stays in review until I approve publication.

Solution delivery

Solutions & Delivery Lead

Turns an agreed brief into a practical solution that can be tested and handed over. Helps keep delivery tied to the job that was agreed.

Useful for

  • Scoped solutions
  • Testable deliverables
  • Clear handovers

Human responsibility

The agreed scope comes first. Publishing and release require separate approval.

Product demonstrations

Demo Video

Creates narrated demonstrations of a working web application. Helps people understand the product through its actual screens.

Useful for

  • Product walkthroughs
  • Narration and captions
  • Videos for review and handover

Human responsibility

The screens and final video are reviewed before sharing.

Amazon operations

AXIOM

Makes Amazon operational work easier to review, from catalogue quality to pricing, advertising and stock. Helps surface the issues that need attention.

Useful for

  • Catalogue and content quality
  • Advertising and pricing analysis
  • Inventory and Vendor operations

Human responsibility

Account ownership and approval for spend or changes stay with the business.

Software delivery

Build PM

Breaks a named build into ordered tasks, acceptance criteria and draft pull requests. Keeps coding to one job at a time.

Useful for

  • Turning a brief into a build board
  • Tracking draft pull requests and blockers
  • Keeping work within the agreed scope

Human responsibility

I approve the brief, merges and production releases.

Software delivery

Cloud Developer

Implements one scoped coding task in a cloud coding workspace and returns a draft pull request.

Useful for

  • Implementing one scoped change
  • Draft pull requests with build checks
  • Working from a Build PM board

Human responsibility

I review and merge the changes. Production deployments need my approval.

Software delivery pair

Software Factory

Pairs Build PM and Cloud Developer to take a scoped app through data setup, interface development and checks before release.

Useful for

  • Small app builds with a clear finish
  • Progress backed by completed work and checks

Human responsibility

I name the project and approve merges and publishing.

Research

Research Desk

Finds short, dated answers to current questions using primary and authoritative sources.

Useful for

  • Dated answers with sources
  • Short research for a decision

Human responsibility

Commercial and legal facts stay TBC until I verify them.

Content

Creative Studio

Creates decks, pages and visual packs from an approved strategy, using the brand system. The finished work is ready for review.

Useful for

  • Decks, pages and visual packs
  • Drafts that follow the brand system

Human responsibility

I approve and send or publish client-facing work.

Commercial

Growth & Commercial Lead

Builds prospect lists of mid-market brands and agencies, with a focus on South Africa. Links each prospect to source evidence.

Useful for

  • Prospect lists with evidence
  • Qualification notes before outreach

Human responsibility

I approve and send outreach.

Release verification

QA & Release Engineer

Verifies completed work independently before release. Checks the release criteria and the evidence that the work is done.

Useful for

  • Checks before release
  • Evidence that the agreed work is complete

Human responsibility

Feature implementation is separate from this review. Production release needs my approval.

Commercial

Client Strategy & Intelligence

Turns meetings, documents and websites into a discovery pack for a named opportunity. Separates confirmed facts from open questions.

Useful for

  • Discovery packs
  • Confirmed facts and open questions

Human responsibility

Client-facing packs wait for me to approve and send them.

Systems in practice

The existing work below shows how individual jobs become working systems.

Catalogue QA agent

An agent that checks marketplace listings and prepares corrections to copy and imagery. A person approves changes before they go back through Amazon SP-API. Catalogue QA takes minutes instead of days.

Days → minutes QAHuman-in-the-loop
Read case study

Repricing engine

A daily repricer for thousands of SKUs. It checks margin floors, buy-box position and competitor price changes before setting a price. Exceptions go to a person.

Daily runsMulti-SKUMargin floors
Read case study

Catalogue health

A dashboard that ranks listings by risk and flags broken listings, missing variants and policy violations before suppression.

Pre-suppression alerts
Read case study

Operations desk

A shared workspace where five specialist agents each run one job. They keep saved context, and people work with them through a secure messaging interface on private infrastructure.

Five specialistsPersistent memory
Read case study

Send the job you want gone.

Tell me what your business does, which tools you use and what is stuck. I will suggest where to start, or tell you if I cannot help.