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ABOUT

Operator who ships the software

STUDIO

The job, the desk, and the agents already running.

I operate ecommerce fractionally and build through JS Labs. The playbook is code on Next.js, Supabase and Vercel. Humans stay on the calls that need judgment.

Through JS Labs I operate 35+ AI agent workflows in my own production, shipping agentic systems on Next.js, Supabase and Vercel: autonomous catalog QA, daily repricing, and catalog health monitoring.

The thread is the same: get people out of repetitive ops and onto the work that needs judgment.

Cape Town, South Africa

Proof

10+Years in ecommerce and product
35+AI agent workflows in my own production
Days → minCatalog QA cycle with a live agent
+83%Portfolio sales in 8 months (NSG, prior role)
EXPERTISE

What bring to the table

Marketplace Operations

Catalog, pricing, ads, and P&L across Amazon and adjacent marketplaces — the same motions at portfolio scale.

Agentic Systems

Turning repetitive marketplace ops into self-running agents with human-in-the-loop gates where judgment matters.

Cross-Border GTM

Taking brands live across US, UK, SA, and EU marketplaces with localization, compliance, and landed-cost pricing.

Fractional Leadership

Running ecommerce for brands and franchises part-time by automating the operating cadence end to end.

Instrument Everything

Shipping funnels and dashboards that make conversion, downtime, and catalog health measurable from day one.

Ship the Software

Building the Next.js + Supabase + Vercel systems myself so the playbook is code, not a slide deck.

Retention & CRM

CRM migrations, segmentation, and lifecycle promotions measured against orders, not opens.

PPC & Retail Media

Campaign architecture, bid strategy, and negative-keyword discipline across Amazon and adjacent retail media.

TOOLS & TECH

Tools work with

AI & Machine Learning

AI Agents & Multi-Agent SystemsClaude & MCPAI SDKn8n / Make / ZapierPrompt Engineering & Context DesignAgent Evaluation & Guardrails

Data & Analytics

PostgreSQLPython (pandas)SQL & AnalyticsAmazon SP-APIPostHogAirtable

Cloud & Infrastructure

VercelSupabaseAWSEdge Functions

Product Tools

Next.jsTypeScriptFigmaLinear / Notion

Business Skills

Amazon Seller & Vendor CentralBol.com & ShopifyPPC & ACOS OptimisationHelium 10A+ ContentPricing & Cross-Border GTM

Send the job you want gone.

Say what you sell, which channels you are on, and what is stuck. You get a path back, or a straight no.