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ABOUT

Building products
that drive growth.

I help brands grow on Amazon, Shopify, and DTC, backed by 10+ years of marketplace results across the US, Europe, and South Africa: an 83% portfolio sales lift in 8 months, a 60% average client revenue increase, and launches across 1,000+ SKUs. Today I lead Amazon Marketplace at Incubeta, run e-commerce for the Col'Cacchio franchise, and build through JS Labs.

What sets the work apart: I build the software myself, and it runs in production. Through JS Labs I operate a library of 35+ AI agent workflows and a self-hosted multi-agent platform, shipping agentic systems on Next.js + Supabase + Vercel (autonomous catalog QA, daily repricing with margin guardrails, AI-assisted reporting) with Claude, MCP, and n8n.

The thread is always the same: get humans out of repetitive marketplace ops and into the work that actually grows the brand.

Cape Town, South Africa

Impact

10+Years in eCommerce & product
+83%Portfolio sales growth in 8 months
35+AI agent workflows in production
36xReturn on CRM-driven campaign spend
EXPERTISE

Core competencies
and strengths.

Strategic Thinking

Translating business objectives into actionable product roadmaps with clear metrics and outcomes.

Team Leadership

Building and mentoring high-performing cross-functional teams across product, engineering, and design.

Cross-Border Operations

Running marketplace operations across US, South Africa, and European time zones with the same playbook.

Data-Driven Decisions

Leveraging analytics and experimentation to validate hypotheses and optimize product performance.

AI-First Mindset

Identifying where agents and automation collapse manual marketplace work into self-running systems.

Execution Excellence

Delivering results through disciplined prioritization, sprint planning, and continuous improvement.

TOOLS & TECH

Technologies and
tools work with.

AI & Machine Learning

AI Agents & Multi-Agent SystemsClaude & MCPAI SDKn8n / Make / ZapierPrompt Engineering & Context DesignAgent Evaluation & Guardrails

Data & Analytics

PostgreSQLPython (pandas)SQL & AnalyticsAmazon SP-APIPostHogAirtable

Cloud & Infrastructure

VercelSupabaseAWSEdge Functions

Product Tools

Next.jsTypeScriptFigmaLinear / Notion

Business Skills

Amazon Seller & Vendor CentralBol.com & ShopifyPPC & ACOS OptimisationHelium 10A+ ContentPricing & Cross-Border GTM

Want to work together?

I'm always open to discussing new opportunities, challenging problems, or potential collaborations.