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Digital operations + AI automation

I build the systems that take repetitive ops off people. Ecommerce is how I learned to run them.

Proof
10+
Years in ecommerce and product
35+
AI agent workflows in my own production
Days → min
Catalog QA cycle with a live agent
+83%
Portfolio sales in 8 months (NSG, prior role)
OFFERS

Start with job or desk

Most people start here. The other paths sit underneath.

Scoped build

Custom agents

One named job, with a person still on spend, messages, or records.

Read this offer
Phased engagement

AI implementation

A connected desk. Inbound, follow-up, and handoffs in one place you already own.

Read this offer
Fractional, weekly cadence

Ecommerce expert

Catalog, channel mix, and the ops under the shop. An offer, not a case.

Read this offer
Fractional, weekly cadence

Amazon expert

Catalog, ads, and the weekly Amazon cadence. An offer, not a case. No Incubeta facts.

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Download

Downloadable agents / workflows

A starter you run yourself. Nothing for sale on this site yet.

Read this offer
How we work

Name the leak. Ship the job. Connect the desk if it holds.

  1. 01

    Name the leak.

    One repetitive job, or a desk that does not talk to itself.

  2. 02

    Ship that job.

    A person still approves spend, outbound messages, or record changes.

  3. 03

    Connect the desk only if the job holds.

    You keep the licences.

STACK

What build with

The stack in daily rotation, and the tools I recommend.

Agents

  • Claude

    The model I write agents and ops software against.

  • Cursor

    Where the software gets written.

  • Vercel AI SDK

    Model-agnostic calls in production apps.

Build

  • Next.js

    The app layer for every JS Labs system on this site.

  • Supabase

    Postgres and auth for the agents that need state.

  • Vercel

    Hosting, cron, and preview URLs.

Ops

  • Amazon SP-API

    Live listing state in and corrections back out.

  • PostHog

    Typed events so a funnel is readable the week it ships.

Claude CodeVercel AI SDKOpenRouterCursorVercelAmazon SP-APIPostHogAirtableNotionAmazon Seller & Vendor Central
WORK

What is already running

View all work
custom agents

Autonomous Catalog Agent

Agentic system that monitors marketplace listings, detects content drift, and pushes corrected copy and imagery back through Amazon SP-API. Compresses catalog QA from days to minutes.

Days → minutes QAHuman-in-the-loop
Read case study
custom agents

Repricing Engine

Daily competitive repricer across thousands of SKUs with rule-based guardrails. Tracks margin floor, buy-box position, and competitor velocity to keep pricing honest without eroding profit.

Daily runsMulti-SKUMargin floors
Read case study
custom agentsdownloadable later

Catalog Health Dashboard

Internal tooling for marketplace ops teams: surfaces broken listings, missing variants, and policy violations before they cause suppressions. Next.js + Supabase, Vercel-hosted.

Pre-suppression alerts
Read case study
ai implementation

Multi-agent operations platform

A self-hosted orchestrator coordinating five domain-specialist agents with persistent memory, operated through a secure messaging interface on private infrastructure.

Five specialistsPersistent memory
Read case study
ecommerce expert

Cross-Border Marketplace Launch

Playbook for taking a US-native brand into UK and SA marketplaces: listing localization, compliance, fulfillment, and pricing strategy codified into a repeatable launch motion.

3 marketsEnd-to-endRepeatable
Read case study
ABOUT

Operator who ships the software

Cape Town. I operate ecommerce fractionally and build through JS Labs. The playbook is code on Next.js, Supabase and Vercel. Humans stay on the calls that need judgment.

Learn more about me
Amazon SP-API
Marketplaces
Catalog Ops
Cross-Border GTM
AI Automation
Listing Optimization
Pricing
Analytics
Growth
Amazon SP-API
Marketplaces
Catalog Ops
Cross-Border GTM
AI Automation
Listing Optimization
Pricing
Analytics
Growth
Amazon SP-API
Marketplaces
Catalog Ops
Cross-Border GTM
AI Automation
Listing Optimization
Pricing
Analytics
Growth
Next.js
Supabase
Vercel
AI SDK
Agents
TypeScript
Postgres
Edge Functions
Claude & MCP
PostHog
Next.js
Supabase
Vercel
AI SDK
Agents
TypeScript
Postgres
Edge Functions
Claude & MCP
PostHog
Next.js
Supabase
Vercel
AI SDK
Agents
TypeScript
Postgres
Edge Functions
Claude & MCP
PostHog

Operator notes

Short write-ups when something ships. What broke, what it cost, what runs now. No schedule, no selling.

Get the notes

Send the job you want gone.

Say what you sell, which channels you are on, and what is stuck. You get a path back, or a straight no.