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Jason Sher

eCommerce + AI/Automation Specialist

10+
Years in eCommerce & product
+83%
Portfolio sales growth in 8 months
35+
AI agent workflows in production
36x
Return on CRM-driven campaign spend
ABOUT

Product leader.
AI strategist.
Builder.

I help brands grow on Amazon, Shopify, and DTC, backed by 10+ years of marketplace results across the US, Europe, and South Africa: an 83% portfolio sales lift in 8 months, a 60% average client revenue increase, and launches across 1,000+ SKUs. Today I lead Amazon Marketplace at Incubeta, run e-commerce for the Col'Cacchio franchise, and build through JS Labs.

Learn more about me
EXPERTISE

What bring
to the table.

Strategic Thinking

Translating business objectives into actionable product roadmaps with clear metrics and outcomes.

Team Leadership

Building and mentoring high-performing cross-functional teams across product, engineering, and design.

Cross-Border Operations

Running marketplace operations across US, South Africa, and European time zones with the same playbook.

Data-Driven Decisions

Leveraging analytics and experimentation to validate hypotheses and optimize product performance.

AI-First Mindset

Identifying where agents and automation collapse manual marketplace work into self-running systems.

Execution Excellence

Delivering results through disciplined prioritization, sprint planning, and continuous improvement.

PROJECTS

Selected work
and case studies.

View all projects
Web PlatformHospitality

Col'Cacchio Website Rebuild

Ground-up rebuild of the web presence for Col'Cacchio, a South African restaurant franchise: store finder, menus, and ordering and booking journeys, instrumented end-to-end so every funnel step is measurable.

National franchiseConversion-instrumentedIn build · 2026
Read case study
AI AgentsAI SDK

Autonomous Catalog Agent

Agentic system that monitors marketplace listings, detects content drift, and pushes corrected copy and imagery back through Amazon SP-API. Compresses catalog QA from days to minutes.

Days → minutes QASP-APIHuman-in-the-loop
Read case study
MarketplacesGTM

Cross-Border Marketplace Launch

Playbook for taking a US-native brand into UK and SA marketplaces: listing localization, compliance, fulfillment, and pricing strategy codified into a repeatable launch motion.

3 marketsEnd-to-endRepeatable
Read case study
PricingAutomation

Repricing Engine

Daily competitive repricer across thousands of SKUs with rule-based guardrails. Tracks margin floor, buy-box position, and competitor velocity to keep pricing honest without eroding profit.

Daily runsMulti-SKUMargin floors
Read case study
Amazon SP-API
Marketplaces
Catalog Ops
Cross-Border GTM
AI Automation
Listing Optimization
Pricing
Supply Chain
Analytics
Growth
Amazon SP-API
Marketplaces
Catalog Ops
Cross-Border GTM
AI Automation
Listing Optimization
Pricing
Supply Chain
Analytics
Growth
Amazon SP-API
Marketplaces
Catalog Ops
Cross-Border GTM
AI Automation
Listing Optimization
Pricing
Supply Chain
Analytics
Growth
Next.js
Supabase
Vercel
AI SDK
Agents
LLMs
TypeScript
Postgres
Edge Functions
Webhooks
Next.js
Supabase
Vercel
AI SDK
Agents
LLMs
TypeScript
Postgres
Edge Functions
Webhooks
Next.js
Supabase
Vercel
AI SDK
Agents
LLMs
TypeScript
Postgres
Edge Functions
Webhooks
Row of iridescent glass panels casting prismatic light reflections

Let's build something together.

I'm always interested in hearing about new opportunities, challenging problems, and interesting projects.

GET IN TOUCH