Jason Sher
eCommerce + AI/Automation Specialist
Product leader.
AI strategist.
Builder.
I help brands grow on Amazon, Shopify, and DTC, backed by 10+ years of marketplace results across the US, Europe, and South Africa: an 83% portfolio sales lift in 8 months, a 60% average client revenue increase, and launches across 1,000+ SKUs. Today I lead Amazon Marketplace at Incubeta, run e-commerce for the Col'Cacchio franchise, and build through JS Labs.
Learn more about meWhat I bring
to the table.
Strategic Thinking
Translating business objectives into actionable product roadmaps with clear metrics and outcomes.
Team Leadership
Building and mentoring high-performing cross-functional teams across product, engineering, and design.
Cross-Border Operations
Running marketplace operations across US, South Africa, and European time zones with the same playbook.
Data-Driven Decisions
Leveraging analytics and experimentation to validate hypotheses and optimize product performance.
AI-First Mindset
Identifying where agents and automation collapse manual marketplace work into self-running systems.
Execution Excellence
Delivering results through disciplined prioritization, sprint planning, and continuous improvement.
Selected work
and case studies.
Col'Cacchio Website Rebuild
Ground-up rebuild of the web presence for Col'Cacchio, a South African restaurant franchise: store finder, menus, and ordering and booking journeys, instrumented end-to-end so every funnel step is measurable.
Autonomous Catalog Agent
Agentic system that monitors marketplace listings, detects content drift, and pushes corrected copy and imagery back through Amazon SP-API. Compresses catalog QA from days to minutes.

Let's build something together.
I'm always interested in hearing about new opportunities, challenging problems, and interesting projects.
GET IN TOUCH