Amazon search query watch kit

See where each product loses shoppers on the searches that matter: a checker that reads the Search Query Performance reports you download from Amazon Brand Analytics and shows, search by search, whether shoppers see you, click, add to cart and buy, compared with everyone else on the same search, with the purchases a week at stake and what to look at.

What's inside

• Search query checker: a script that reads your weekly, monthly or quarterly Search Query Performance reports (ASIN view, Brand view or Selling Partner API JSON) and gives every search one verdict: not clicked, clicked but not added to cart, added to cart but not bought, wins when seen, barely seen, not your shopper, healthy or too early to tell. A chance test stops small numbers from triggering a verdict.
• Money keywords and trends: the searches that bring 80% of each product's purchases, your share of impressions and purchases against the weeks before, and the searches that are new or have dropped off the list.
• Watchlist and brand searches: a template for the searches you want reported every week, and a separate section for searches that contain your brand name.
• Three outputs: a written report, a table of every search with all its counts and ratios, and a history file of every week for charts in Excel or Google Sheets.
• Guides: how each verdict and estimate is worked out, with worked examples, and a weekly routine that says how long to wait before judging a change.
• Agent skill: lets Claude Code or another AI agent run the checker and talk you through the report.
• Worked example: a made-up brand with two products, eight weeks of reports and the report the checker wrote for them.

Who it is for

Brand owners enrolled in Amazon Brand Registry who can open Search Query Performance in Brand Analytics, and anyone who manages Amazon listings for clients and wants to show which searches to work on and why. Amazon does not offer Search Query Performance in every store, so check that you can open it under Brands, Brand Analytics in Seller Central before you buy.

Format

One zip file, delivered by email after checkout. Markdown guides, CSV and text templates and a Python 3.9 or newer script that needs no other software. Works on Windows, macOS and Linux. The checker never connects to your Amazon account: you download the reports and it reads them.

Report columns and Selling Partner API fields checked against Amazon's documentation on 20 October 2026. Made by JS Labs. Licensed for use in the buyer's own business, including on products listed for clients. Not for resale. This kit is not made, endorsed or supported by Amazon.