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ABOUT

Operator who ships the software

STUDIO

A short film about the work I do and the agents I run.

I build operations software through JS Labs and work as a fractional ecommerce operator. People keep the decisions that need judgement.

I run 35+ AI agent workflows in my own production setup. These include catalogue QA, daily repricing and catalogue health checks, built with Next.js, Supabase and Vercel.

I build them to take repetitive work off people so they can spend time on the decisions.

Cape Town, South Africa

Proof

10+Years in ecommerce and product
35+AI agent workflows in my own production
Days → minCatalog QA cycle with a live agent
+83%Portfolio sales in 8 months (prior role)
EXPERTISE

Work can take on

Marketplace operations

Catalogue, pricing, advertising and profit-and-loss work across Amazon and other marketplaces.

AI agents

Agents that handle repetitive marketplace work, with people reviewing the decisions that need judgement.

Cross-border launches

Marketplace launches across the US, UK, South Africa and EU, including localisation, compliance and landed-cost pricing.

Fractional leadership

Running ecommerce for brands and franchises on a fractional basis, with automation for recurring work.

Measure the work

Analytics and dashboards that track conversion, downtime and catalogue health.

Build the software

I build the systems myself with Next.js, Supabase and Vercel.

Retention and CRM

CRM migrations, customer segmentation and lifecycle promotions, measured by the orders they bring in.

PPC and retail media

Campaign setup, bidding and negative keywords for Amazon and other retail advertising platforms.

TOOLS & TECH

Tools work with

AI & Machine Learning

AI Agents & Multi-Agent SystemsClaude & MCPAI SDKn8n / Make / ZapierPrompt Engineering & Context DesignAgent Evaluation & Guardrails

Data & Analytics

PostgreSQLPython (pandas)SQL & AnalyticsAmazon SP-APIPostHogAirtable

Cloud & Infrastructure

VercelSupabaseAWSEdge Functions

Product Tools

Next.jsTypeScriptFigmaLinear / Notion

Business Skills

Amazon Seller & Vendor CentralBol.com & ShopifyPPC & ACOS OptimisationHelium 10A+ ContentPricing & Cross-Border GTM

Send the job you want gone.

Tell me what your business does, which tools you use and what is stuck. I will suggest where to start, or tell you if I cannot help.