Sequence a new marketplace
The order I use when a US-native catalog goes into another market: selection, localization, compliance, fulfillment, then price.
Every cross-border launch tends to get treated as a one-off. Which market. What to localize. Who fulfills. What landed cost does to the price. Teams re-answer the same questions from scratch. The second market never gets cheaper than the first.
The order
Market selection first. Then a localization pass that goes beyond translation: search terms, sizing, imagery norms, claims rules. Then compliance and fulfillment routing, decided before a single listing goes live. Pricing is built from landed cost up — freight, duties, VAT, marketplace fees, FX — not home-market price copied across.
A 90-day plan that sequences those gates, each with an owner and an exit, is already written up in the cross-border case study. This is that motion, not a new product.
What this is not
Amazon-only work sold as the whole shop. A new channel folded into the last scope. Employer results presented as a JS Labs offer outcome. Site work sold as the launch.
You keep the vendor relationship and the ad account. A new channel is a new scope.
Want this run for your operation?
This playbook comes straight from client work. If you'd rather have it done than do it, that's what JS Labs is for.
GET IN TOUCH