Sequence a new marketplace
How I plan a US catalogue's move into another market, including localisation, compliance, fulfilment and pricing.
A new marketplace means decisions about localisation, fulfilment, compliance and pricing. A shared plan helps the team reuse what it learned in the previous market.
The order
Choose the market first. Adapt search terms, sizing, imagery and claims to that market. Decide compliance and fulfilment before a listing goes live. Set prices using landed costs, including freight, duties, VAT, marketplace fees and currency conversion.
The cross-border case study covers a 90-day plan for these steps, with an owner and completion criteria for each. The plan describes existing work. It is not a new product for sale.
Agree the scope
Agree the marketplace work separately from broader shop operations and website work. Results from a previous role are context, not a promised outcome for your launch.
You keep the vendor relationship and the ad account. A new channel is a new scope.
Want this run for your operation?
This playbook comes straight from client work. If you'd rather have it done than do it, that's what JS Labs is for.
GET IN TOUCH