Shop operations
Catalog, channel mix, and the ops under the shop. Site work is optional. A new channel is a new scope.
01 - The situation
You sell across more than one channel. Catalog, mix, pricing, and the systems under the shop are not connected. A new market gets treated as a one-off. Site work gets sold as the whole job. Employer numbers get pasted onto an offer they did not produce.
02 - How it runs
Name the channels and the leak: catalog, mix, pricing, or the ops under the shop.
Connect what is already live before adding a channel.
When a new market is in scope, localization, compliance, fulfillment, and landed-cost pricing stay in that order.
Site work is optional and scoped separately. A new channel is a new scope. Not Amazon-only.
03 - Already running
Catalog, mix, and the systems under the shop connected before a new channel is added.
A repeatable cross-border motion: market selection, localization beyond translation, fulfillment, and pricing from landed cost up.
05 - What you leave with
Catalog, mix, and the systems under the shop connected. An offer, not a case. Employer numbers stay on the roles that produced them.
06 - What this is not
A franchise site sold as a finished build.
Amazon-only work sold as the whole shop.
Employer results presented as JS Labs offer outcomes.
A new channel folded into the last scope.
If this is the wrong door, I will say so.
If it still fits after the work, start a conversation. Say what you sell, which channels you are on, and what is stuck.